My final task in Emerging Trends was probably one of my favourite certifications to achieve this semester, because it surrounded an area iv’e really enjoyed working in these past few months. Through St. Lawrence College, students have free access to Lynda.com, which is a site with a series of online tutorials in a number of different categories. For this course, I chose to attempt the Introducing Indesign certification, because I had a strong interest in Photoshop in my first year of college, and due to the strike, was unable to learn the intended lessons for Indesign this year.
Taking things into my own hands wasn’t as hard as I thought it would be. This particular tutorial was taught by Deke McClelland, who did a great job explaining features in full detail and provided practice files along with each step, so you could implement each element learned right along with him. I had a great feeling of accomplishment finishing this tutorial because I know Indesign is an application I’d like to continue using in the future.
Learning design and having tasks within the school setting related to creating ads and other promotional content has been a great way for me to learn more about what I’d like to pursue in the future. As a marketing student, I was slightly worried that I made the wrong decision choosing AMC instead of Graphic Design, but from what iv’e learned, having an interest and skill set in design, as well as a well rounded background in all things marketing, it will give a huge advantage within the marketing industry and can open a number of doors regardless. This is something I released while being a part of the Communications team for placement this semester, at the Senior’s Association Kingston Region.
Throughout placement I got the wonderful opportunity to be involved in a project encouraging the recreation of external ads, throughout the community. This involved designing posters, rack cards, brochures, bus ads and more throughout an eight week
placement period. Myself and the rest of the Communications team created these pieces in Indesign, which I now know is on of my favourite applications to use. They, along with the Lynda tutorials, taught me lots of tips and tricks within the application, which I know will be of great use for projects to come. If you would like to try out a Lynda tutorial for yourself, or want to see what they have to offer, head to their website at www.lynda.com.